Webinar Archives
Facebook Open Graph: Owning Your Verbs To Own Social
Watch the recorded webinar on Facebook's Open Graph and what this means for the larger semantic web and how it impacts brands.
Recorded on: August 8, 2012
Presented by Jonathan Eccles, Product Manager, Social Integration, Thismoment
Highlights of the webinar include:
- What is Open Graph and Publishing Actions?
- What does it mean for web users and brands?
- How does it change how people share their experiences?
- Will we see similar offerings from other social networks?
Using Pinterest To Effectively Market and Promote
Your Brand
This webinar will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand.
Recorded on: May 31, 2012
Presented by Richard Ault, Director - Product, Thismoment
Highlights of the webinar include:
- Pinterest's Phenomenal Growth
- Why Marketers Should Focus Efforts here too
- Creating a Pinterest Content Strategy
- Publishing Content to Pinterest
- Best Practices: Do's and Don'ts
Connecting the Dots between Social Media Monitoring and Campaign Effectiveness
This webinar offers practical advice on managing campaign content, community sentiment, and brand reputation, highlighted through case studies from Chrysler and Sony Pictures' The Vow.
Recorded on: March 15, 2012
Presented by Rajiv Parikh, SVP, Thismoment
Highlights of the webinar include:
- Clearly define what social media success looks like for your organization
- Create a relevant list of keywords and search terms
- Adopt a proactive discover and engage strategy that puts you at the heart of any conversation taking place about your brand
- Integrate social media into your multi-channel marketing strategy
- Accurately track the reach and results of your social marketing efforts
Recorded on: March 12, 2012
Presented by Jonathan Eccles, Product Manager, Social Integration, Thismoment
Brand Page Timelines have finally arrived and are an excellent evolution from the Wall as a place not only for brand/user conversation, but for a brand to tell a long-term story (or movie mythology, product’s history, etc) through an arresting visual medium. This webinar gives you the information you need to help transform your brand's Facebook page.
Click here to view the recorded webinar.
Migrating Your Facebook Page To the New Timeline
Targeting the Dynamic Customer: Understanding the
Next Phase of Enterprise Brand Marketing
Recorded on: September 12, 2012
Presented by Jeremiah Owyang - Industry Analyst at Altimeter Group and
Vince Broady - Founder and CEO, Thismoment
Yielding over 500+ buying permutations in the consumer lifecycle, the Dynamic Customer Journey has firmly collided with the necessity for enterprises to deliver the most relevant content, at the most relevant time, via the most relevant channels. With an overwhelming number of enterprise brands who must now reach their social customers while adhering to global compliance rules, corporate governance and security, and maintain their long-term digital assets, how should enterprise brands think about the technologies they adopt to manage those disparate touch points while satisfying these unique challenges.
Click here to view the recorded webinar.
Turning Customers Into Mobile Content Creators for Your Brand
Recorded on: December 6, 2012
Presented by Ankarino Lara, Chief Product Officer and Founder, Thismoment and
Chris McGarry, VP Product Marketing, Thismoment
With the dramatic proliferation of mobile devices and content, brands must find new ways to engage their mobile audience. The competition for mobile mindshare is significant, but so are the opportunities. Understand key trends and discover how user-generated content and embedded multimedia experiences will enhance your mobile strategy and amplify your brand.
Click here to view the recorded webinar.
Unlocking the Power of YouTube Brand Channels
Recorded on: January 23, 2013
Presented by Ankarino Lara, Chief Product Officer and Founder, Thismoment,
Chris McGarry, VP Product Marketing, Thismoment and
Liz Philips, Social Media Manager, Global Marketing, TaylorMade Golf
With daily views topping 3 billion, a new guide-centric redesign and meteoric mobile growth, YouTube is more important than ever to your brand. Join our team and one of our valued customers, TaylorMade Golf, to better understand recent YouTube releases and dial in your YouTube strategy. This webinar also covers community management on Google+.
Click here to view the recorded webinar.
About ThismomentThismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands.
Recorded on: February 27, 2013
Presented by Vince Broady, Chief Executive Officer and Founder, Thismoment,
George Haynes, Social & Digital Media Manager, Kia Motors and
Nels Dielman, Digital Creative Director, David & Goliath
Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. Brand goals haven't changed--awareness, affinity, conversion--but tools and strategies have. Watch the webinar replay to understand how some of the world's leading brands have differentiated their voices and notched significant wins in this noisy but rewarding new world.
Click here to view the recorded webinar.
Creating Dynamic Online Experiences: 7 Lessons from the World's Leading Brands
